That's the brand statement made by Ecouterre, and it fits. They cover everything from shopping at MUUSE to Ringo Starr's contributions to Timberland's "Canvas That Cares" campaign to eco-friendly knit accessories, they cover it all. And they have an active and engaged following who talk about the pros and cons of textiles, how to wear and care for eco, and the variety of fashion they see at eco fashion shows worldwide. They also have a very active Twitter feed.
Just like the eco-fashion they champion, Ecouterre is more than a passing trend!