Where are They Now? Redress Designer Oami Powers (2012)

 

Oami: I wanted to create a collection that was a mixture of graphic prints and painterly, textured, all-natural fabrics. I usually make very wearable, casual clothing, so I also wanted to push myself, and experiment with some new silhouettes and dressier looks. Photo: LIsa Gotwals.

The History  I was one of the Redress designers this year, 2012. I wanted to create a collection that was a mixture of graphic prints and painterly, textured, all-natural fabrics. I usually make very wearable, casual clothing, so I also wanted to push myself, and experiment with some new silhouettes and dressier looks.

The Philosophy I've worked really hard to encapsulate the atmospher I grew up with, which was Berkeley in the 1970s and 80s. It's a crazy mix - hippie, punk. I'm a tomboy, but I love clothes. I love print, I love pattern. The clothes are a little bit edgy - they're arty. They're for somebody who has an eclectic aesthetic.

Happening Now Since the Redress show I've built a new website and online shop, plus designed a Fall collection based on some of the designs from the show.

Why Redress  Redress was a a lot of fun! And a lot of work too of course. But I really enjoyed the freedom to play around without the constraints of sourcing, cost, or production which are normally a big part of what I think about when I design. It was really energizing; now I'm obsessed with making pants and jackets again. Plus it was just so great to meet other like-minded folks.

Designer Wedding Dress Alert! Ha! Well, I made it. It was actually separates (because I've always been more of a separates girl than a dress girl) a tank and skirt. My husband had decided that he wanted to wear a vintage jacket which was a green and gold tweed so those were our colors. The tank was gold dupioni silk with an open back and the skirt was green satin, long and fitted.

Good Advice I guess I would say think about what you want your collection to be about and how the hair, makeup, accessories and music can help you tell that story. And always get an extra model or two just in case someone can't make it last minute.

Shop If you are local, I'd love for anyone interested to come to Fashion a Better World on November 16th. It's a celebration of sustainable fashion and women-led businesses. We'll have a fashion show - there's going to be a couple of great speakers, themed drinks, and, of course, the Fall collection will be available for sale. I think it's going to be a fun night.

 Spread the word about my online shop! Everything there is made in very limited quantities here in the U.S.A, from beautiful natural fiber fabrics.

 

Visit Judah Ross, Judah Ross Online Store, Fashion a Better World

 Oami - thanks for letting us in on your brand! It's a vibrant, cohesive consumer experience that definitely conveys your childhood scene!