acquires Ethical Ocean to become premier destination for sustainable fashion

New York – Leading sustainable fashion online retailer,, has acquired Ethical Ocean, an online marketplace for ethical products and services.

When asked why Ethical Ocean, which launched in 2010 and has more than 65,000 members, decided to join forces, founder Chad Hamre said: “What I appreciate most about is their ability to blend style and sustainability. Our values clearly align and we believe that by joining we will be to achieve our vision of a sustainable alternative to the fast fashion retailers.”

From’s perspective, the deal was an opportunity to expand its fast-growing community. “Ethical Ocean has been one of the pioneers in bringing ethical and environmentally friendly products to a mass market. We’re tremendously excited about this opportunity and for the chance to introduce the name to tens of thousands of conscious consumers,” founder and CEO, David Dietz.

The deal is set to take effect on December 1, in time for Cyber Monday and the Christmas buying season.

ABOUT MODAVANTI.COM is a destination site for socially conscious fashionistas to find clothing that fits their values without compromising on style. incorporates a unique sustainability badge system that makes it clear to customers how and why the item they are buying is eco-friendly and ethically sourced. 

Sustainability is about being proud of the story of how your clothing is made, where it is made, and what it is made of.  “At, we recognize that style is paramount and that what you choose to wear is an expression of who you are and what you believe,” said Dietz. “By emphasizing the quality and style of our designers we help conscious shoppers understand that they don’t have to choose between looking good and feeling good in what they wear.” is proud to donate two percent of every sale to its charity partners: Charity: Water and Nest. Charity: Water brings clean and safe drinking water to people in developing nations while Nest works with artisan communities in poor villages around the world to help alleviate poverty and empower women.


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